As a requirement of joining ITP, partners shall actively participate in worldwide marketing though trade and World Wide Web. Members of the iCapella™ Alliance Technology Program drive targeted lead-generation programs to support our joint revenue initiatives. For the best execution of iCapella™ solutions and applications, members of the Technology Program offer a variety of services to joint and potential customers that include system sizing, configuration options, benchmarking, system optimization and performance testing.

The iCapella™ Alliance has developed a comprehensive, worldwide program to support our Technology Program members. The program is a combination of technical, training, sales, marketing, and account management support. Eligibility for certain programs is based on the member's level of commitment to the partnership.